People

The sixth-generation steward of a 7-gen enterprise, answerable for present day board is a certified specialist with 50 years of spice industry insight, innovative executions, and market situations.

Not only has he been instrumental in establishing Swani Spice as a trustworthy and reliable brand that it is today but is also the creator of one of the most anticipated “Market Report” featured consistently on www.swanispice.com.

Having been a member of The Spice Board for two sequential terms (6 years) under the Chairmanship of Shri Nand Kumar in the period between 1980 – 1990, he was then designated as the Chairman of the ISFEA from the year 2008 to 2011.

In 2022, he was also honoured with the award - Legend of Spice Trade by the Federation of Indian Spice Stakeholders.

An Alumni of Harvard Business School, and an engineer in Industrial Engineering and Management, Harjiv’s passion for technology has led him to strategize and implement various global prototypes and projects for Plant Designs, Mechanics, Process Automation and Technology successful and efficiently. His dedication has always managed to lead Swani Spice as a leader in the processing space.

Transforming the business from a family run to a professionally managed company, Harjiv has successfully managed to meet the ever rapidly growing needs of the company. Process set-up and seamless integration of numerous units has always been his area of expertise, while his focus region is exploration and paying special attention to new advances in retention flavour and colour – the genuine quintessence of spice.

Everyone from the leadership team has taken on an individual obligation to adjust the perfect balances of their yearnings and show an unmatched enthusiasm for greatness, with a craving to leave their impression in their business as well as the industry.

He is a Co-Chair of the Industry and Trade Committee of Indian Merchants Chamber. A member of the Technical Advisory Group for Project Sampoorna, Global Centre for the Development of the Whole Child (GC – DWC), University of Notre Dame.

A board member of the Indian Spice and Foodstuff Exporters Association, he is also a committee member of the World Spice Congress.

An MBA in International Business and Marketing from Sydney with a solid business foundation, he takes care of Client Relations (International and Domestic) and all business-related exercises.

Parneet has spearheaded the innovative backward integration programs with dynamic support from farmers in 2005 in the form of organic faming.

He has been asked to speak at various trade events starting at the World Spice Congress in 2008, sharing some real ground facts gathered from farmers, which stunned the industry as a whole. Acknowledging that Tomorrow’s Technology can’t be restricted to the bounds of pervasive manufacturing practices, he is pushing to limit the narrow gap amongst Lab and Land where the former is on a high-level mega-highway and the latter is yet to execute good agricultural practices.

Overcoming this issue and making another cultivating innovation dependent on sustainable agriculture is an unmatched enthusiasm with Parneet, who with his team has sustainably cultivated more than 12500 MTs of spices until now which has been certified by Rainforest Alliance for Sustainable Agriculture, being the first in the country to achieve this certification back in 2015. With an astute sense of taste and enthusiasm for sourcing, Parneet drives the R&D/NPD part of the business.

Parneet has also been the visionary behind development of their In-house Farming and Traceability App called Agreeta Solutions. Agreeta promotes Farm to Fork Traceability and Sustainability, thus enabling the final consumer to see where the food came from and how where it has been handled and processed. He is currently pursuing his Owners and President Management Course at Harvard Business School.